Limassol MOUNTAIN FIRES 2025

LEARN about the villages evacuated, the total destruction of over 120km², the dead, the injured, the lives lost and the stories of survival and solidarity. photos, videos and volunteers from the fire front!

New Campaign Video: Reality tore us apart, but production saves us!

🎬 New government blockbuster: "Tragedy as Art". Emotion, delay and lack of planning are the main characters. 🍿 Free tears – the popcorn is yours.

Team

8/8/20251 min read

A large fire is blazing amidst trees at night, with intense orange flames illuminating the surrounding area and dense smoke rising into the night sky. Silhouettes of trees create a dark contrast against the bright fire.
A large fire is blazing amidst trees at night, with intense orange flames illuminating the surrounding area and dense smoke rising into the night sky. Silhouettes of trees create a dark contrast against the bright fire.

Dear citizens,

With pride and creative emotion, we present our new video, a cinematic ode to self-denial that… somehow forgot to show the lack of a plan, delays and mistakes. Our goal is not to hide responsibilities.

Simply to dress them in moving expressions. Because if we cannot prevent disasters, at least to communicate them correctly.

We thank the production team, the Department of Public Emotion and the taxpayers' budgets for the impeccable cooperation.

Our next campaign will be about "Readiness for the Next Crisis" – with a virtual reality experience and free popcorn for viewers.

🧯 "Human-centered PR with the aroma of burnt pine!"

"We are next to the citizen" like a well-polished promo video trailer with a social drama – while the villages still smell of ash.

📽 "Morally in peak condition, executively polished." You watch the video and wait for Morgan Freeman to appear reading a voice-over: "It was a difficult day for the country... but luckily we had a plan! (somewhere... in a drawer...)"

📢 "We said say sorry, not cast for Oscars!" Authenticity doesn't come with autocue. All that's missing is the dramatic background music.

With friendly regards, The Creative Responsibility Phobia Department